Honda Malaysia had a good time in 2016

Company expects 2017 to be the same. After BR-V and coming-soon new City, another two models will be launched this year

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Honda Malaysia Sdn. Bhd. (HMSB) reported a healthy sales performance for 2016 with 91,830 of vehicles delivered, exceeding its own forecast. Underlining this is the comparison with the nation’s Total Industry Volume (TIV) of 580,124 units which dips below 600,000 vehicles, the first in six years. At the same time, HMSB now show a 15.8 per cent control over the market.

This makes Honda as the leader in the non-national segment for the second year running. In the larger picture, HMSB has the second largest market share within global Honda operations. For the record, the Malaysian sales performance was headlined by the introduction of the all-new Honda Civic and Accord.

The new Civic proved to be the most impressive with a 165 per cent increase of sales over 2015 performance. Within six months of its launch it already became the segment market leader with a 68 per cent share.

HMSB managing director and chief executive officer, Katsuto Hayashi (pic below) commented yesterday they expect 2017 TIV to get back to the 600,000 figure. For HMSB in return, he sets a sales target of 100,000 or eight per cent over 2016 in order to maintain their top position.

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Four models are scheduled for 2017, with the BR-V starting the action. Response has been fantastic as we reported before, most of which is for the high-spec V variant (83 per cent), and 17 per cent opting for the E variant.

Next in the list is the Honda City that has been open for booking since 1 Feb 2017. The new City is an EEV (Energy Efficient Vehicle) with Vehicle Stability Assist (VSA), Hill Start Assist (HSA), Push Start Button with Smart Entry and new dual tone alloy wheels as standard across all variants.

You can catch a preview of the upcoming City at Honda roadshows now making way across the country.

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Ahmad Zulizwan
Author: Ahmad Zulizwan
Take it to the track, please.

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