BRAND's and PLUS join forces to energize motorists this Raya

By Gokul, 18 April 2023

BRAND's and PLUS have collaborated for drivers to stop by the R&R for a boost of energy on the way to and from their hometown as they travel this Raya.


BRAND’S Essence of Chicken (BRAND’S) is partnering with PLUS Malaysia Berhad (PLUS) to launch the road safety campaign Kekal Bertenaga Dan Selamat Di Mana Jua Anda Berada. 

Through this campaign launch, BRAND’S and PLUS hope to educate and promote safe driving behaviour while encouraging road users to remain alert during this festive season.

During this festive season, PLUSRonda plays a crucial role in ensuring that highway users have a safe and smooth journey during the festive season. BRAND’S is also showing their support for the team by providing BRAND’S Essence of Chicken to help PLUSRonda officers to stay alert and energized throughout their work shift during Ramadan and Hari Raya Aidilfitri with ease and safety.

"We are happy to be able to partner with BRAND’S Essence of Chicken in this BRAND’S x PLUS ‘Kekal Bertenaga dan Selamat, Di Mana Jua Anda Berada’ campaign, that not only appreciates the tireless efforts of our PLUSRonda but is also co-promoting safe driving practices among the public."

"This is a period when families get together, schools are closed, and many Malaysians are on a break, and everyone partakes in the festivities of the season. It is also a time to relax, recharge and take a well-deserved break. It is important to remind drivers to practice road safety and not recklessly place the lives of other road users at risk," said Mohd Yusuf Abdul Aziz, Senior General Manager Operations, PLUS Malaysia Berhad.

Taking a Break to Sharpen the Mind and Recharge the Body As part of reaching out to the community during this festive season, BRAND’S is also giving away 50,000 bottles of BRAND’s Essence of Chicken to PLUS highway customers at selected R&Rs, including the PLUSRonda.

The public will be able to grab a bottle of BRAND’S Essence of Chicken for a boost of energy for their trip back to their Kampung along these PLUS R&R stops throughout the week:

● 21 April: Sungai Buloh Northbound
● 24 April: Seremban Northbound
● 30 April: Pagoh Northbound

"At BRAND’S, it is a privilege for us to collaborate with PLUS as we see the importance of giving back to the community and working collaboratively to drive road safety together. It is also timely as PLUSRonda recently celebrated their 33rd PLUSRonda Day on 1st April." 

"With the PLUSRonda team being on the road all the time, BRAND’S can help provide the energy and focus, especially during the fasting period. We are honoured to be able to provide health enrichment support to the PLUSRonda team whenever they need it. We understand the importance of staying alert while driving, especially when covering long distances."

Our Essence of Chicken is designed to provide a quick boost of energy and mental clarity to help drivers stay alert and focused on the road," said Rodney Tan, Marketing Director of Suntory Beverage and Food Malaysia.