Proton opens first flagship 4S centre in Malaysia

By ahmadzulizwan, 25 August 2019

Sabah now holds the honour of having Proton’s first 4S centre in the country after Fook Loi Corporation (Sabah) Sdn. Bhd. officially opened one in Kota Kinabalu. The ceremony was officiated by Sabah Chief Minister, YAB Datuk Seri Panglima Haji Mohd. Shafie bin Haji Apdal with Dr Li Chunrong, chief executive officer of Proton, directors of Fook Loi and senior management members of Proton in attendance.

“Deciding to become a Proton dealer was not difficult because we see the potential for Proton in Sabah. The current range of Proton models is highly competitive and technologically advanced with features that appeal to the new generation of car buyers,” said Thomas Chiu Kui Yin, group executive director of Fook Loi.


The push to open more 3S and 4S centres by Proton started not long after the Proton-Geely partnership started in late 2017. The goal was to better provide for customers’ needs, including to enhance their experience within the premises by making it spacious, comfortable, pleasing to the eyes, with facilities that include free WiFi, ample parking space, and a kid’s corner. Naturally, having a team of well-trained staffs is also important. Now, Proton has the most 3S and 4S outlets in the country compared to other car brands.

“These may seem like simple requirements, but they are critical ones. When customers walk into our showroom or service centre, they would like to be greeted by smiling faces and a beautifully lit area. This will then set the tone for more meaningful conversations and customers will feel welcomed and appreciated. Since outlets are our first point of contact, numerous steps have been taken to ensure that a wholesome experience starts here. These efforts have paid off. Our sales have been on an increasing trend and with our new products, we are confident that we are on track for the company’s return to profitability.” said Dr Li Chunrong.