Lahad Datu gets new Proton 3S centre

By ahmadzulizwan, 17 July 2019

Proton has opened another 3S centre in Lahad Datu, Sabah, operated by Fook Loi (Sabah) Sdn. Bhd. This is the second outlet by the company after opening their first one in Sandakan in 2018. The Lahad Datu 3S outlet is the first by a Sabah dealer to feature Proton’s new corporate identity colours. As a 3S outlet it offers facilities for sales, servicing and spare parts for all Proton cars. The renovation and upgrading works undertaken for the new outlet cost approximately RM2 million.

With the opening of the new outlet in Lahad Datu, Proton has grown its lead over other automotive brands in having the most 3S/4S outlets. The ongoing upgrading exercise, which started in April 2018, has resulted in 91 such outlets counted in the company’s network.

“We are happy with this result. Clearly, the new outlet upgrades coupled with our product improvement strategy has resulted in improvements to Proton’s brand perception and higher sales figures. We can see a shift in consumer preferences where Proton is gaining popularity in terms of brand choice and this has led to a market share figure of 18.1 per cent for June 2019, our best achievement since July 2015”, said Dr Li Chunrong, Chief Executive Officer of Proton.