Sales has grown by close to 150% compared to 2021
Isuzu Malaysia recently announced that the all-new Isuzu D-Max has sparked a new sales record for the brand in Malaysia this year.
With 4,237 new registrations recorded from January to June this year, the company has seen a whopping 143 percent growth over the same period in 2021. Significantly, the volume in the first half of this year almost matches the 4,601-unit total achieved throughout 2021 and moves the brand up to the third spot in the pick-up truck
“Since the introduction of the all-new Isuzu D-Max, we have seen a growing interest in pick-up truck usage, particularly from first-time buyers and upgraders who have been impressed by the way the new D-Max has blurred the lines between a tough and capable pick-up truck and the comfort and sophistication of a family saloon,” said Chief Executive Officer Shunsuke Okazoe.
Among all the variants, we were told that the 1.9-litre Blue Power model has been the most popular choice among Malaysians, making up close to 80 percent of the total.
The flagship X-Terrain variant has made inroads as well, making up ten percent of the total volume. This is a significant achievement for Isuzu considering that it has never had a strong offering in the lifestyle segment all this while, concentrating on dependable workhorses in its earlier iterations.
With the X-Terrain however, Isuzu has entered the segment with guns blazing, packing the model with a host of top-notch safety features, premium comfort, refinement and style that has given customers a tremendously desirable vehicle that ticks all the right boxes.
“The X-Terrain has gained a strong following particularly among urban users. Many have found the vehicle to be the ideal extension of their lifestyle activities offering the ideal balance of space, capability, comfort and safety."
"With the recent updates made to the X-Terrain including the new colours, welcome light, scuff plates, wireless Qi charger and Around View Monitor, it is even more desirable vehicle that allows owners to do more without boundaries,” added Chief Operating Officer Kenkichi Sogo.
That being said, the Isuzu D-Max is currently available in eight variants in Malaysia, with prices ranging between RM90,499 and RM146,968 depending on variant.