The all-new Isuzu D-Max saw an increase of over 100% for its average monthly booking, which totaled to over 1,200 units. Following the rising trend seen around the globe (also similar in Australia, New Zealand and Thailand), the third-generation D-Max gets a healthy dose of orders following its official debut back in April 2021 which averaged at around 500 units.
According to Isuzu Malaysia’s Chief Operating Officer, Masayuki Suzuki, "This all-new D-Max phenomenon that has swept the various markets has been somewhat overwhelming. Needless to say, the attractive design, new and improved features and proven Isuzu reputation contributed significantly towards convincing customers to switch or upgrade to this all-new D-Max model."
The 2021 Isuzu D-Max is offered in many different variants, but the one that has been getting the most bookings is the 1.9-litre Premium (Auto) model with around 36% of the total orders since the pickup truck was officially launched. Many updates and upgrades have been injected into this new Isuzu offering, but paired with a low yearly road tax, the 1.9 Premium seemed to be the perfect choice, particularly in Peninsular Malaysia.
The range-topping Isuzu D-Max X-Terrain model sets the rest of the model line-up apart thanks to its luxurious cabin design, powerful performance, and smart electronic driving aids to round up the package. This combination seems to be a winning one considering that 17% of the total sales volume of the new D-Max was for the X-Terrain despite its RM140k price tag.
"The response to this new model has been extremely positive considering the limited opportunities prospects have had to fully experience the new model due to the strict movement controls and safety protocols. Our current aim is to ensure the smooth, safe and timely delivery of vehicles to our customers despite the various administrative and logistical concerns faced domestically and globally," added Mr Suzuki.