Shell Helix Ultra ‘Drive On’ campaign: let’s inspire passion for driving


The ‘Drive On’ campaign by Shell Helix Ultra fully synthetic is now on, and it hopes to celebrate why people drive and the emotions that result from it. The message is delivered via a series of films.

According to Shell Helix, the ultimate aim of this global campaign is to inspire drivers and workshop owners to overcome daily challenges and keep their respective passion for driving and growing their business.

“It is difficult for drivers to truly understand the importance of motor oils, and even more difficult for workshops to get drivers to care as well. With the Shell Helix Ultra ‘Drive On’ campaign, we are showing drivers in Malaysia just how our fully synthetic motor oil enables their passion for driving. Whether they drive for the roar of the engine, or for the freedom of the open road, Shell Helix Ultra is designed to protect car engines from the barriers that can hinder performance so that drivers can have the most enjoyable journey possible,” said Troy Chapman, Shell Lubricants Executive Director – Southeast Asia & Oceania.

The event also saw the launch of SHARE, or ‘Shell Advantage and Rewards’ which is an integrated consumer and trade loyalty programme. Malaysia is also the first market in the world to introduce it.

You can learn details of this loyalty programme by visiting But here’s an example: a purchase of Shell Helix Ultra with PurePlus Technology, High Mileage, HX7 or HX5 can get numerous rewards following registering at the website mentioned above. Among the rewards are a storewide Lazada voucher for first time sign-up with purchase, a generous buy-3-free-1 offer for purchases of Shell Helix Ultra, oil change reminders and seasonal promotions.


Eligible cars – eight years below or under 150,000km in mileage – qualifies for Shell Engine Warranty (SHEW) when its owners use Shell Helix Ultra, High Mileage or HX7.

Shell has also developed a SHARE smartphone app for trade partners to help them better engage and retain customers and manage their inventories.


In conjunction with the launch of the campaign, the Shell Helix ‘Drive On’ Roadshow will be held at selected locations nationwide from October 13 to December 24, 2017 with attractive prizes to be won. Twenty five lucky winners will also be taking home Ferrari merchandise in the Shell Helix #IDriveFor social media contest with details at