Toyota Malaysia has sold 6,868 Toyota vehicles and 78 units of Lexus vehicles in April
Toyota Malaysia just announced that it sold 6,868 Toyota vehicles and 78 units of Lexus vehicles in April. According to the company, the aforementioned numbers represent an increase of 11% versus April 2021.
Meanwhile, total sales for the year-to-date is at 29,138 units with a combined number of 29,393 units for both Toyota and Lexus.
Sales for April as at year-to-date are at 29,393 units of Toyota and Lexus. The increase in sales results is attributed to the ‘Bersama Lebih Makna’ Raya promotions, which offers benefits worth RM4,000 to those who choose to drive the Vios and Yaris home.
With Ramadhan and Syawal festivities being the main agenda of this month, UMW Toyota Motor also celebrated the festivities with a new brand film entitled ‘Kota Raya’. Launched on 26 April 2022 via YouTube and several social media platforms.
Inspired by family and the importance of being together particularly due to the travel restrictions over the past two years, the film focuses on the deep rooted tradition of celebrating together. The holy month of Ramadan saw UMW Toyota Motor reach out to those less fortunate as well in a joint effort with Harian Metro through their ‘Titipan Kasih’ programme.
With the aim of providing assistance to the underprivileged, this outreach saw UMW Toyota Motor present ‘baju raya’ worth RM150 to 50 children, along with a ‘Kotak Rezeki’ consisting of groceries valued at RM100 to 168 families. The programme also saw 50 children receiving RM60 each as ‘duit raya’.
Volunteers from UMW Toyota Motor spent the whole day at the Masjid Nurul Iman in Kampung Tengah, Puchong, where the children were taken to a nearby shopping centre to shop for their ‘baju raya’ and the ‘Kotak Rezeki’ were delivered house-to-house by representatives from UMW Toyota Motor, Jabatan Kebajikan Malaysia and the ‘Ketua Kampung’.
This outreach programme was in lieu of the recent COVID-19 pandemic and flood incident in Klang Valley. This was UMW Toyota’s way of assisting the less fortunate during this recovery period and at the same time, establishing a lasting relationship with the surrounding community.
Ravindran K, the President of UMW Toyota Motor said, “The focus of this activity was for us to share the festive celebration with the less fortunate, as it is more meaningful if we celebrate it together. Furthering our ‘Bersama Lebih Bermakna’ Raya, we wanted to reach out to all those underprivileged, especially the orphans, and single-parent families."
"We also wanted to inspire and instil a strong spirit of volunteerism, along with community service among our employees as a way to bring our brand closer to the community.”
In addition, UMW Toyota Motor will be celebrating Hari Raya with its ‘Toyota Raya Open House Weekender’ on 21 and 22 May 2022 in all showrooms, nationwide. This is to reconnect with Toyota customers, both past, present and future, while celebrating Hari Raya together.
The Weekender will see UMW Toyota Motor extend great deals and the latest Ramadan promotions to its customers. There will be gifts (while stocks last) after test driving any Toyota vehicle, on top of the showroom activities prepared for all.