The BMW Elite M Card is here

By thoriq, 06 September 2019

Malaysian BMW M performance vehicles are in for treat as BMW Malaysia introduced the BMW Elite M Card program this week. Essentially, this is the BMW Privileges Elite Card program redux specifically for M peformance car owners.

“Combining our passion for high performance and our priority to our customers, it is only apt to provide BMW M owners with M-specific ownership privileges as exceptional as their cars,” said BMW Group Malaysia’s MD Harald Hoelzl.

Aligning with BMW Malaysia’s premium ownership experience, the BMW Elite M Card provides exclusive M-specific benefits starting with exclusive prices (read: special discounts) for entry to local and regional M Track events.

The same applies for entry to BMW Driver Training events and BMW lifestyle merchandises.

Additionally, cardholders get priority service appointments and Reception at the Car (RATC) at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers, as well as a dedicated page within the BMW Group Loyalty+ Mobile App.

By the way, these added M-specific perks come on top of what’s already offered under the BMW Privileges Elite Card program. Highlights here include:

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program
  • BMW 2-Year / 24-Month Tyre Warranty Program for its Run Flat Tyre offering and services
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App - BMW White Card and BMW Excellence Club membership program
  • BMW Service Online

In short, the prospects of owning a BMW M performance model like the recently launched BMW M2 Competition just got a little more interesting with these added special perks.