SST or no SST, Peroduas are selling like hot cakes

By Gokul, 04 August 2022

Close to 25,000 Perodua vehicles were sold in July itself

2022 Perodua Alza

Perodua announced that it has collected some 24,265 orders in the month of July, which is a healthy sign despite the sales tax reinstatement on 1 July 2022.

The national carmaker also reported higher year-to-date sales numbers with a 48.7% jump to 145,689 units sold between January and July 2022 compared with 97,945 units sold in the same period last year.

“The sales increase can be attributed to two main reasons, the first is due to the strong demand for our vehicles, especially between January and June this year as customers wanted to take advantage of the government’s sales tax exemption initiative.”

“The second reason why the 2022 year-to-date numbers are stronger is due to the nationwide Covid-19 pandemic lockdown that happened between June and mid-August last year,” Perodua President and Chief Executive Officer, Dato’ Sri Zainal Abidin Ahmad said.

He said the booking momentum, while not as strong as the bookings collected in the first half of 2022, was better than expected and that this is evidence that the automotive industry still have room to grow.

Dato’ Sri Zainal added that the All-New Perodua Alza received 39,000 bookings so far, of which 9,000 was collected in July. He earlier announced a 3,000 monthly sales target for the All-New Perodua.

“While the year-to-date numbers are encouraging, we are still cautious as there are still lingering issues in the automotive ecosystem last month, which include shortage of labour and residual semiconductor supply availability.”

“As a result, our month-to-month sales were reduced by 13.3% to 18,346 units in July compared with 21,164 units registered in June this year,” Dato’ Sri Zainal said.

He said Perodua is working closely with the government to overcome the labour shortage by early August and Perodua expects its production to resume in full beginning this month.

“On the semiconductor issue, we have secured enough chip supply for us to produce and register more than 247,800 units this year, however we are still working on sustaining production growth. This means that we could not announce our new targets yet,” Dato’ Sri Zainal said.

“On the industry, we do believe that the total industry volume for this year would be more than 630,000 units as nearly all automotive brands accumulated massive bookings between January and June this year,” he said.

“Also, given that the government has extended the registration deadline for all vehicles booked on or before 30 June 2022 to 31 March 2023, we believe the industry can do better than a 30,000-registration increase by the end of this year,” he added.

In July, the Malaysia Automotive Association announced an increase in the total industry volume to 630,000 units from a forecast of 600,000 announced by the body in January 2022.

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