Sime Darby officiates latest Ford dealership in Sabah

By ramieza, 15 November 2022

Sime Darby officiates latest Ford dealership in Sabah

Sime Darby Auto ConneXion (SDAC), the exclusive distributor for Ford in Malaysia, continues to strengthen its market-leading position in Kota Kinabalu. Following the recent debut of the highly-anticipated Next-Generation Ford Ranger in Sabah, SDAC is now expanding its reach with the official opening ceremony of its latest dealership, Ford Kota Kinabalu, Inanam, Boston Auto Sdn Bhd, marking SDAC’s seventh facility in East Malaysia.  

Strategically located within the Inanam Auto Hub which is easily accessible in Kota Kinabalu, the new dealership has a total built-up area of 20,000 square feet. Featuring four-vehicle showroom and eight service bays, the facility has a dedicated team of more than 30 staff. This comprises highly-capable sales and service employees as well as five Ford Certified Technicians to cater to customers’ end-to-end needs.

Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford, said, “We are pleased to continue expanding our presence in East Malaysia. As the third largest pick-up market in Malaysia, prospects are indeed ripe to strengthen our customer base in Sabah. We are extremely happy to appoint Boston Auto as our new dealership that will enable us to enhance accessibility to world-class Ford vehicles and a full range of services, to deliver a distinctive experience for customers in Sabah.”

Ford Kota Kinabalu, Inanam, Boston Auto Sdn Bhd is located at the Junction of Jalan Burung Selingkir, Tuaran By Pass, Inanam 88450, Kota Kinabalu. The showroom is operational from 8.30am to 5.30pm on Monday to Friday, and from 8.30am to 12.30pm on weekends including public holidays. Meanwhile, the service centre’s opening hours are from 8am to 5pm Monday to Friday and from 8am to 12.30pm on Saturdays, excluding Sundays and public holidays. This marks SDAC’s 36th facility nationwide.

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