SIC announces new CEO

By thoriq, 08 April 2020
Azhan Shafriman Haniff
Azhan Shafriman Haniff
Datuk Razlan Razali
Datuk Razlan Razali

Sepang International Circuit (SIC) sees a change in its top-tier management after announcing its new chief executive officer (CEO) earlier today. Helming the role now is Azhan Shafriman Hanif.

The announcement marks the end of Datuk Razlan Razali's 11-plus years tenure as CEO – he was first appointed back in October 2008. Datuk Razlan will now focus full-time on his role as the team principal of the Petronas Sepang Racing Team (SRT) MotoGP outfit instead and develop it further.

A mechanical engineer by training, Shafriman was previously the Head of Strategic Alliance in Petronas Brand Department. Having been apart of Petronas for more than 13 years, he had spearheaded the national oil giant's sponsorship unit and its focus in motorsports.

“Datuk Razlan has left big shoes to fill, but I believe I can offer a unique perspective in this role, following my years at Petronas,” said Shafriman in regards to his new role. As CEO, Shafriman will oversee the completion of the SIC Master Plan activated in 2014, which seeks to turn the circuit into Asia's cutting edge sports and edutainment hub.

Apart from that, Shafriman also aims to to tackle the business shortfall in the short term, strategising the way forward amidst the current economic uncertainties. In the mid-term, he targets to focus on operational excellence, governance and process control, with sustainability efforts and new partnerships being long-term focus areas.
 

In regards to the current economic situation, Shafriman adds: “It's crucial to look at harvesting the low hanging fruits by prioritising the right focus areas and executing the best strategy we have. We need to set clear joint objectives, and seek the best outcome to achieve it.”