Drop by the Shell station along Jalan Tun Razak and you will notice a new structure within the compound. It’s called the BingoBox, a 24-hour convenience mart that is unmanned utilising cashless payment methods. The BingoBox Retail Technology aims to provide a better customer experience and marks a key milestone in Shell’s retail journey in Malaysia.
How it works is a customer needs to download the BingoBox application first, and use the QR code provided there to enter the BingoBox. Then place items they want to purchase on a checkout counter which will automatically provide the total payment amount. Payment can be made via debit or credit cards, the BingoBox app itself, as well as Boost’s e-wallet. The app is available for download from from the Apple app store and Android’s Google Play Store.
Shairan Huzani Husain (left), managing director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd. shared, “We are proud to be the first in the industry to provide this innovation to our Shell customers. Our mission is to make life’s journey better for our customers and we believe that Shell Select powered by BingoBox Retail Technology will do exactly that. With the help of technology, our Shell site employees now have more time to attend to customers’ needs thus ensuring that they are able to leave our station a little happier.”
A customer, Roxanne commented on the BingoBox, “I can get in and out of the store quickly because all I do is swipe my cards or use my e-wallet to purchase my favourite treats. The look and feel of this new Shell Select is also bright and safe, giving me a better shopping experience.”
