Sepang International Circuit join forces with Stoned & Co
Sepang International Circuit (SIC) officially announced its strategic partnership with Idotshirt Sdn Bhd, the owner of Malaysia’s leading streetwear and lifestyle brand, Stoned & Co. during the 14th edition of Sepang 1000KM Endurance Race (S1K) today.
Stoned & Co. is a forerunner in Malaysia's streetwear and lifestyle fashion scene, and this SIC X Stoned Motorsports collaboration will produce several lines of limited edition motorsports themed designs.
Chief Executive Officer of SIC, Azhan Shafriman Hanif said, “We are proud to be partnering with Stoned & Co, which is a well-established and prominent Malaysian streetwear and lifestyle fashion brand. This partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to expand the demand of the growing next generation market that resonates with younger audience. We look forward to build a long term partnership with Stoned & Co and play our part to showcase their brand internationally.”
Managing Director of Idotshirt Sdn Bhd, Andrew Ngo added, “Our cooperation with SIC is extremely important. The partnership creates new opportunities for our brands to grow regionally and internationally. Stoned & Co. hopes to expand into the automotive industry through this involvement with SIC.”
Check out the latest Stoned & Co collections via social media and website . Kindly follow SIC on social media for the latest updates of activities and events.