The brand's first-ever electric car will be called the Rolls-Royce Spectre
117 years after the inception of Rolls-Royce into the automotive industry, the British ultra-premium car manufacturer announced its plan for the next evolution - the brand's first-ever electric car.
At the end of 2023, Rolls-Royce will launch its first all-electric vehicle called the Spectre. This revolutionary vehicle will be marked as the brand's first step into going full EV in terms of vehicle production by 2030.
According to Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, "Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023."
Rolls-Royce has actually been experimenting on EV powertrains for quite some time now. Back in 2011, they revealed a fully-electrified Phantom concept car called the 102EX, which was quickly followed by the 103EX in 2016.
By the end of 2023, the Rolls-Royce Phantom will arrive to mark the brand's 120th anniversary once production starts in 2024. The evolution into EV is inevitable, but rest assured that the all-electric Spectre will be just as Rolls-Royce as the other ICE-powered models.