Proton X70 key factor for record registration in Jan 2019

By ahmadzulizwan, 02 February 2019
Proton X70

Proton is on a roll with the X70 as the company’s first SUV ever recorded 2,777 units registered in January 2019. This is achieved as more units of the X70 is available and at the same time setting a new record for the most C-segment SUV registrations made in a single month. (Until the vehicle is assembled at Proton’s factory in Tanjung Malim beginning later this year, they’re all built by Geely in China).

The high number of registrations in January (total registration of 7,007 units) is a 33.6 per cent increase compared to December 2018. The Year-on-Year performance is even larger as it represents a 46.5 growth over January 2018 and this in turn makes Proton the market leader in growth rate for the top-3 automotive brands.

The estimated market share is 14.5 per cent but this can only be confirmed once the industry sales data is published by the Malaysian Automotive Association (MAA).

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The growing number of sales showrooms that has upgraded to 3S and 4S standards also makes Proton an industry leader. The 74 Proton 3S and 4S centres currently in operation will go higher as more is set to open throughout the year. Together they will assist the company in achieving their Sales Service Index (SSI) and Customer Service Index (CSI) target scores.

“Proton is thankful to be able to start 2019 on a positive note. We already knew we would end the month with the most 3S/4S outlets in the industry but the market leading sales growth rate figure and the record setting number of SUV registrations is due to the humbling support we have received from Malaysian car buyers. There is still a long way to go for the brand to fully recover but we will strive to continue to deliver a premium experience at our outlets while improving our model offerings,” said Dr Li Chunrong, CEO of Proton.

For those looking to benefit from the usual deals available during festive seasons, take note that Proton is running an Ang Pow promotion in the month of February where Proton buyers are eligible for savings worth up to RM4,000  depending on the model chosen (see below).

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