For a car that hasn't even been launched officially, the Proton X50 is really making waves bordering on a tsunami in the local automotive market. The national carmaker confirmed that its upcoming crossover had already received more than 20,000 bookings within a fortnight from its first public preview in Tanjung Malim in September.
This bodes well for the remainder of Proton's business year, with the company posting 11,395 new car sales in the month of September, the second-highest monthly total clocked in 2020. This figure marks a 33.6 percent improvement over the same month last year, with Proton's year-to-date total of 73,607 units now ahead of 2019's equivalent figure by 4.3 percent – mighty impressive given the unprecedented challenges brought on by the Covid-19 pandemic and ensuing Movement Control Order (MCO).
“With Total-Industry-Volume (TIV) exceeding 50,000 units for a third month in a row, Malaysia’s automotive market has achieved a measure of stability post MCO. At Proton we are relieved and confident as our results are showing consistency, as we have beat our monthly sales numbers from the previous year. This is a clear indicator of a return to a sustainable sales volume,” said Roslan Abdullah, CEO of Proton Edar.
“Proton would like to thank all its customers for the tremendous interest shown in the Proton X50. We are pushing to ensure fulfilment over the last three months of 2020, while continuing to emphasise product quality,” he added, hinting that the X50's official market debut is imminent. And while it isn't guaranteed that all 20,000 orders to date can be delivered before the year ends, they certainly put Proton well on track to draw the curtains on a year to forget in the six-digit region.
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