Proton sells more than 100,000 cars a year for the fourth time

By Gokul, 05 October 2022

Leading the pack are the X50 and the Saga

Proton X50

Proton announced that it has sold a total of 102,353 vehicles globally in 2022, making it the fourth consecutive time the national car maker's sales figure is crossing the 100,000 units mark.

Having sold 14,872 units in September itself, the company's now has a cumulative year-to-date (YTD) sales has jumped by 40.2% compared to the first nine months in 2021. 

Compared to its rivals, Proton remains second in the sales table with an estimated market share of 23.8% for the month of September. As a result, the YTD market share figure has exceeded 20% for the first time this year and currently sits at 20.1%. 

Overall Total Industry Volume (TIV) for September is estimated to have receded to approximately 62,500 units, the fourth best total of the year as the Malaysian automotive market continues its march towards posting its best sales year.

After starting the year with a slew of parts availability issues due to the lingering effects of the December floods, Covid-19, and a global microchip shortage, Proton’s production volumes have stabilised allowing the company to deliver more units to waiting customers.

This is most apparent with the Proton X50, the best-selling SUV in Malaysia, which has historically struggled to meet demand since its launch in October 2020. With 4,517 units delivered in September, more than 4,000 units have been delivered for four consecutive months leading to a cumulative YTD total of 29,591 and marking a
78.2% jump over the first nine months of 2021.

Proton Saga

The Proton Saga is also posting impressive numbers. Severely affected by the floods last year that caused deliveries to dwindle to just 76 units in January, the evergreen model set a new high for 2022 with 6,442 units, scaling heights not reached since October 2013. Its YTD total of 40,603 units is also far ahead of its 2021
number, showing an increase of 49.3% and proving it remains a relevant choice for all Proton customers.

Other models performed equally well in September. The Proton X70 continues to lead the C-segment SUV market and with 1,730 units delivered, its YTD total now stands at 14,145 units, equivalent to an increase of 32.1%. The Proton Exora is also continuing to show its popularity despite the launch of newer MPV rivals. With 418 units delivered last month, its YTD volume has grown by 15.6% with 3,108 units delivered in 2022.

The Proton Persona and Proton Iriz posted 1,159 units in September while the latter clocked up 606 units delivered. Both are down by 2.3% and 13.2% respectively with 10,787 and 4,119 YTD totals but there is hope for a recovery in the last quarter of the year as chips supply and production numbers continue to stabilise.

“PROTON’s Q3 performance was our best quarter of the year, coming in with 42,229 units for the previous three months. This was made possible by a combination of stability in our production numbers as well as the continued strong appeal of our models, especially for the 2022 Proton Saga and the Proton X50. Therefore, despite the poor start to the year, we are confident of achieving a fourth consecutive year of double-digit sales growth.

“Aside from concentrating on sales growth, the last quarter also saw us laying the groundwork for our future growth. The General Distributorship Agreement with smart sets us up to sell EVs from the brand starting in 2023 while the formation of PRO-NET crystalises Proton’s commitment to developing and offering new energy vehicles in the future,” said Roslan Abdullah, Deputy Chief Executive Officer, Proton.

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