Proton saw sales growth of 12.6 per cent in October

By topgear, 02 November 2018
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The immediate month after the introduction of SST was always going to be dicey, more so for big ticket items such as cars. The same was for Proton, which saw a dip in sales in September, but the company has reported a comeback with 5,093 units sold in October, an increase of 569 units from the month before, or 12.6 per cent.

Market share of Total Industry Volume (TIV) is estimated to be 0.7 per cent which is similar to the average figure for the year.

While PROTON’s overall market share contracted in October, the sales volume it achieved is the highest for 2018 outside of the bumper sales period from June – September, which was fuelled by a zero GST tax environment. With the much-hyped Proton X70 launch only occurring later in the year, the growth points towards customers showing renewed interest in the current range of Proton cars.

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There is little doubt that the attractiveness of a Proton purchase is compounded by its attractive pricing, more so with the zero SST pricing with Proton absorbing the tax amount for all models.

“Proton is the only car manufacturer in Malaysia to adopt a zero SST pricing policy for all its current models. We aim to deliver better value for money to our customers by making ownership of a Proton car more affordable. Therefore, over the final two months of 2018 we are offering rebates of up to RM3,000 and will increase our participation in road shows and carnivals to ensure we reach as many Malaysian car buyers as possible,” said Abdul Rashid Musa, chief executive officer of Proton Edar.

The increased number of 3S and 4S centres also helps and as at the end of October, 113 outlet submission were granted compared to the initial target of 109.

“Our new 3S/4S dealerships have improved Proton’s brand visibility and rebuilt consumer confidence. More Malaysians have started to believe we can deliver a high-quality product backed by high levels of customer service.” added Abdul Rashid.