New Italian EV brand Aehra teases its first SUV

By Gokul, 21 December 2022

In typical Italian fashion, the cabin design is stunning

Aehra SUV

Aehra, a new Italian-American global ultra premium electric automotive brand has released images and details of the interior of its first vehicle, an all-new SUV. 

With an exceptional three-meter wheelbase, the Aehra SUV provides class-leading occupant space and sets new standards for comfort, technology, materials, and usability. 

The vehicle’s exceptionally short overhangs, long wheelbase and completely flat floor have enabled Aehra’s designers to create a unique solution that transforms the interior environment for drivers and passengers alike. 

One of the most innovative and captivating features of the Aehra SUV’s cabin is the unique full-dashboard-width HMI (Human Machine Interface) screen, which delivers a true step-change in entertainment and in-vehicle working. 

When the SUV is in drive mode, the screen sits in a lower position, to display all the information the driver requires, such as speed, range, heating and ventilation settings and navigational instructions.

The two outer areas of the screen serve as virtual exterior mirrors, relaying high-definition images from two front exterior side cameras. 

Aehra SUV

When the vehicle is parked, occupants can choose to extend the screen upwards, instantly transforming the Aehra into a home theater or an office environment. 

A secondary, smaller oblong-shaped touchscreen is mounted in the center of the hand-stitched leather dashboard. Located between the driver and the passenger, it enables both front-seat occupants to effortlessly control many of the vehicle’s functions such as navigation, heating and ventilation and entertainment.

The SUV is equipped with a distinctive, oblong-shaped yoke-like steering wheel, replete with an AEHRA logo. There is also a proudly displayed Italian flag badge, denoting the fact that AEHRA is Italy’s first and only pure-play EV brand. 

A small digital strip inserted into the upper section of the steering wheel provides the driver with further key information.

Aehra SUV

Aesthetically, the seats mirror bespoke items found in supercars and provide exemplary support for drivers who wish to exploit the SUV’s prodigious performance and ultra-agile handling to the full.

However, much of the inspiration for the seats’ low-weight, high-strength construction and optimum comfort levels also comes from the aeronautic industry.

Constructed from aluminum, recyclable carbon fiber composite and leather, the seats provide a level of comfort normally the exclusive preserve of passengers traveling in first-class aircraft accommodation. This is even more evident for those sitting in the rear of the cabin.

The Italian-American company has been substantially self-funded so far, and is finalizing its first external investors round. The brand unveiled its SUV in October 2022, and will follow with a sophisticated Sedan in April 2023. Deliveries are expected to start in late 2025.