Millennium Welt has added a BMW Motorrad showroom to its current 28,000 sq. ft. dealership in Kuantan, serving premium motorcycle customers and enthusiasts specifically in the East Coast region of peninsular Malaysia. The appointment as BMW Group Malaysia’s representative for BMW Motorrad came in July, so obviously Millennium Welt immediately got on the ground running to meet the challenge.
Bryan Wong, managing director of Millennium Welt Group of Companies said, “With the opening of the new BMW Motorrad showroom, we are committed to improving our delivery of the premium BMW experience to motorcycle enthusiasts in the region. Since our appointment as the brand’s representative in July, we have had the privilege of witnessing and supporting many customers Make Life A Ride, through not only their passion for riding but also their zest for life, which only motivate us to continue serving our customers better.”
BMW Motorrad has been displaying good performance in terms of sales with 164,153 units delivered globally last year, which is a 13.2 per cent growth. This is also reflected in Malaysia and its 1,052 of Motorrad deliveries or a 5 per cent increase compared to 2016.
For 2018, BMW Motorrad has so far delivered over 800 motorcycles, or 24 per cent higher than the same period last year. Harald Hoezl, managing director of BMW Group Malaysia says that based on this, the brand is on track to achieve better performance by the end of the year.
““The East Coast region presents great growth potential for the BMW Motorrad brand and Millennium Welt is a key partner in the Group’s effort to stengthen its position in the region,” he said.
On the unique appeal of BMW Motorrad to riders in the region, Mr. Owen Riley, Head of BMW Motorrad Malaysia (pic, centre), said, “The East Coast of Peninsular Malaysia offers some of the best terrains and great windy roads that are perfect for motorcycle riding. With a BMW Motorrad motorcycle, it’s never just about getting from one point to another, it’s about Making Life A Ride, seeking that thrill that comes from that unique journey charted by you – and you only.”