Moto Guzzi celebrates 100th anniversary – new model incoming?

By sep, 16 March 2021

It’s not every day you see a manufacturer celebrating its 100th anniversary and yesterday, it was Moto Guzzi’s. That’s quite an achievement for this very iconic Italian bike manufacturer (especially when they started back in 1921) and to celebrate, they’ll be introducing a bunch of initiatives throughout the year before they ‘drop the mic’ at the Moto Guzzi World Days this September. A brand-new model, perhaps?

While experts in the industry are speculating on that, what fans and enthusiasts of Moto Guzzi can expect right now is that all of the brand’s line-up will be offered in the special Centennial Livery, a very exclusive edition inspired by the 1955 Otto Cilindri racer. This special anniversary will only be offered this year.

According to Piaggio Group Chairman and CEO Roberto Colaninno, “The Moto Guzzi centenary is a proud moment both for the Piaggio Group, which was joined by the Eagle brand in 2004, and for Italian industry as a whole, not just the motorcycling sector. A capacity for innovation, boldness in moving ahead of the times, a competitive spirit, love for the product and meticulous attention to production quality are the skills that over the years Moto Guzzi has combined with its unique relationship with the local community.”

“Ever since 1921, every Moto Guzzi bike that has gone out into the world has been built at the Mandello factory, the place where the company was set up exactly one hundred years ago. All this will continue through its second century of history. Moto Guzzi is an example of all-Italian excellence. It has gone down in our country’s history without ever losing its youthful spirit and continues to inspire genuine passion among thousands of Guzzi bikers all over the world,” added Colaninno.