Maserati unveils one-off Grecale Barbie Edition

By Gokul, 27 October 2022

Only two units will be made globally, for charity

Barbie Maserati Grecale

Maserati recently unveiled the Barbie Maserati Grecale, which is a result of the Italian carmaker's collaboration with toy manufacturer, Mattel.  

The Barbie Maserati Grecale, which will be a part of Maserati's ultra-limited Fuoriserie edition, will only be available in two custom units globally - one unveiled last night as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles. 

For the U.S. exclusive, it is said that part of the sales price will benefit the Barbie Dream Gap Project – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.  

That being said, the Barbie Maserati Grecale was designed under the Trident’s Fuoriserie customisation program which allows car lovers to express their passion and creativity in the creation of their ultimate Maserati, according to their singular style and taste.

Barbie Maserati Grecale interior

This bold Fuoriserie Maserati Grecale is also a Trofeo version which is powered by the 530-hp V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the dreamy car with fine acid-yellow lines, inspired by the Trident’s racing heritage.

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day. Its sleek black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.

Through March 31, 2023, with the purchase of the Barbie Maserati Grecale Trofeo SUV, Mattel will donate ten percent of the sales price to the Barbie Dream Gap Project page on No portion of the sale is tax deductible. Fantasy Gift available for purchase to residents in the lower 48 U.S. states. 

Barbie Maserati Grecale

Currently available in more than 70 markets internationally, Maserati's current global product portfolio comprises the Quattroporte flagship, the Ghibli sports sedan, the Levante – the first SUV made by Maserati, and the Grecale, the all-new “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. 

The Ghibli, Grecale and Levante are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. 

The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time.

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