There is a new face at the top of Honda Malaysia's organisational chart, and her name is Madoka Chujo. The Honda veteran of 23 years becomes the first woman to be appointed as managing director and chief executive officer of the company, taking over the office previously held by fellow compatriot Toichi Ishiyama, who returns to Japan to assume a new role in the Japanese carmaker's headquarters.
Since her career with Honda began in 1997, Chujo has held various roles in Japan, China, Spain and most recently Canada, where she was vice president of Honda Canada. Throughout her travels, Chujo's expertise and experience remained primarily focused in the area of sales and strategy.
Malaysia is indeed an important market in the Asia and Oceania region with Honda Malaysia achieving various significant sales milestones and have become one of the leading automotive brands in the country. I am looking forward and excited for my first assignment as the MD and CEO of Honda Malaysia, and at the same time I am also eager to explore Malaysia as the country is unique and a melting pot of diverse cultures and people, with enormous potential and of course a fast-paced work environment.
- Madoka Chujo, MD and CEO of Honda Malaysia
Chujo's appointment came into effect on 1 April 2021, with former Honda Malaysia boss Ishiyama (inset, right) moving to a new role in Honda's Business Automobile and Business Strategy division. Her predecessor had served in the country since 2017, overseeing a host of milestones throughout his tenure, which also included a challenging year in the wake of the Covid-19 pandemic and ensuing Movement Control Order (MCO).
We wish both Chujo and Ishiyama all the best in their new roles.