Learn about BMW’s electro mobility future at the ‘Born Electric’ roadshow

By ahmadzulizwan, 09 August 2018

When it comes to next-gen vehicles, few can compare with BMW; and when you focus in Malaysia, they are the only brand which successfully deliver plug-in hybrids which are very efficient, priced well, and drives even better.

But you haven’t seen nothing yet.

For that, you’ll have to come to BMW Malaysia’s upcoming showcase – Born Electric: The BMW i Roadshow.

BMW’s i sub-brand was introduced in 2013 and has since delivered over 100,000 electrified vehicles in 2017 and on course to deliver another 140,000 units this year. This electro mobility strategy has been a success locally, with 55 per cent of BMW Group Malaysia’s vehicle deliveries coming from PHEVs.

“The Born Electric: BMW i Roadshow will demonstrate our progress with the Mobility of the Future here in Malaysia and will introduce new models to our portfolio of premium vehicles.” said Harald Hoelzl, MD and CEO of BMW Group Malaysia.

The Born Electric: The BMW i Roadshow locations are as below:

  Bangsar Village II   4 - 7 October
  1Utama   17 - 21 October
  Paradigm Mall   30 Nov - 2 Dec
  Empire Shopping Gallery   5 - 9 December
  Wetex Parade   12 - 14 October
  Komtar JBCC   23 - 25 November
  Paradigm Mall JB   14 - 16 December
  AEON Mall KB   26 - 28 October
  Aman Central Mall   1 - 4 November
  Queensbay Mall   15 - 18 November