Jaguar Land Rover Malaysia Bags Retailer of the Year Award
Marking its third win, Jaguar Land Rover Malaysia (JLRM) once again put the country on the map, bagging the grand title of Retailer of the Year (Asia Pacific) at the Jaguar Land Rover Retailer Awards 2021/2022. This was in addition to being named the category winner across all three segments, namely Marketing, Customer Service and Sales.
Involving Jaguar Land Rover retailers from 13 countries across the region, the annual awards recognise top-performers for outstanding customer service levels. JLRM has set a new milestone with this third win, in the second consecutive year after clinching the 2020/2021 title. This was preceded by their first win for the 2018/2019 Awards.
The nominees of the Jaguar Land Rover Retailer Awards are evaluated on specific performance criteria across three categories, such as marketing, sales and customer service, staff training and retailer presentation. The award is notable for its international recognition, benchmarking retailers to the highest standards of retail customer experience.
Jeffrey Gan, Managing Director, Retail and Distribution, Sime Darby Motors Malaysia, said, “In line with Sime Darby Motors’ drive to bring world-class services to customers, this award reflects that JLRM continues to remain at the top of its game in the luxury car segment. We are thrilled for the JLRM team for this stellar achievement. Furthermore, as an international award, this certainly demonstrates that the performance and capabilities of the strong talent pool cultivated by Sime Darby Motors, on par with the highest global standards.”
Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia, commented, “We are truly humbled to receive this honour for the third year running. In fact, the same core leadership and team have driven JLRM over the past three awards. This is indeed testament to the great teamwork, dedication and commitment of the JLRM team, especially from customer service, sales and marketing. Our commitment to constantly raising the bar continues to drive us forward as we strive to deliver on our promise of redefining the automotive experience for our customers.”
JLRM’s standard of excellence in its services is supported by Sime Darby Motors’ commitment to creating a highly capable talent pool, whereby all employees undergo a comprehensive career development programme, with various levels to cater to different functions and roles.