Honda Malaysia targets 80,000 units for 2022

By sep, 18 February 2022

Honda Malaysia is also going to launch two more new models this year

Honda Malaysia presented its business direction for 2022 where its main goal is to hit 80,000 units by the end of the year. Based on their Total Industry Volume (TIV) forecast, they are hoping to reach this milestone to recover from last year's figure of just over 53,000 units (53,031 to be exact).

They've already set its plans into motion with the launch of the all-new Honda City as well as the Honda Civic models earlier this year. In the coming months, they will also launch two brand-new models for the Malaysian market to help achieve their target.

Apart from new models, Honda Malaysia will also focus on improving its after-sales services to better cater to its growing number of customers in the country. Another very important part of its business expansion will be the upcoming Honda Certified Used Car program for the very first time.

According to Honda Malaysia's Managing Director and CEO, Ms. Madoka Chujo, "We started 2022 on the back of the strong momentum gained from the launch of the All-New City Hatchback in December 2021. This model raised the benchmark in B-hatchback segment, offering advanced technology namely e:HEV, Honda SENSING and Honda CONNECT. This excellent start to the year continued with the launch of the All-New Civic last month. We set a new benchmark for the C-segment by offering VTEC Turbocharged and Honda SENSING as standard features for all variants. The model's exceptional interior and exterior further complemented the All-New Civic's overall package, making it stand apart in the C-segment."

"Since the launch of these models, we are gaining good sales momentum despite the challenges of the flood recovery period recently. I would like to express our heartfelt gratitude to Honda customers and the Malaysian Government for their unwavering support towards Honda Malaysia. Taking the market response into account, we are pleased to share that Honda Malaysia will launch another 2 all-new models this year," added Ms. Chujo.

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