Honda Malaysia continues No.1 position in non-national segment

By ahmadzulizwan, 19 July 2018

For the first half of 2018, Honda Malaysia Sdn. Bhd. (HMSB) reports a total vehicle sales of 51,354 units; so how certain are they in meeting their 2018 target? In their own words: confident. And for good reason since the objective is 109,000 units. I’m not that good at maths but enough to know HMSB is near halfway of the target.

Let’s not forget the (totally unexpected) great motivator for recent buyers: a zero-rated GST. That’ll push July and August sales a fair bit before SST is likely implemented in September. There’s also the upcoming new HR-V plus new RS variant for buyers to consider. The company’s number of booking in June was 20,000 units, and an impressive new record. 36 per cent of that amount went to the City model, with the CR-V and Civic following behind with 14 per cent each.

Honda City

That strong demand has some negative side effect, however, as buyers of certain models now face a waiting period of up to four months. Inconvenient for the buyers, but a (nice) problem other companies would like to have too, no doubt.

From the 1H report, Honda Malaysia contributed 17.7 per cent of the Total Industry Volume (TIV) as at 30 June 2018. Thus, HMSB maintain its No.1 position in the non-national segment, as well as No.2 overall.

From January to June, the City has been Honda Malaysia’s best-seller with 15,400 units delivered or 30 per cent of total sales. This is 7 per cent more than the same period last year. The SUVs come in next with the HR-V (16 per cent) and CR-V (13 per cent). The other models (Jazz, BR-V, Accord, and Civic) also performed admirably by still maintaining their respective segment-leading status that the City, HR-V, and CR-V enjoys.