Honda Malaysia boosts customer confidence through 'I’m Vaccinated' campaign
Honda Malaysia recently launched the “I’m Vaccinated” campaign to provide customers and dealer associates with added confidence and safety assurances at Honda dealerships nationwide.
The Japanese carmaker and its dealers are committed to ensuring that all dealer associates are getting their vaccination in a timely manner.
Honda Malaysia Managing Director and CEO Madoka Chujo said, “We are thankful that our car production has resumed operations and Honda dealerships can carry out sales and after-sales services to serve our customers. We will not take the Standard Operating Procedures (SOPs) lightly and will continue to strictly follow all the necessary preventive and precautionary measures that we have been practising since the emergence of COVID-19 in Malaysia.
“Under the “I’m Vaccinated” campaign which kicks off this month at all our dealerships nationwide, our dealer associates who are fully vaccinated and have passed 14 days from the date of their second dose will be provided with a badge and mask that have a specially-designed ‘I Am Fully Vaccinated’ logo for easy identification.
“We believe this initiative can help to boost customer confidence during interactions with Honda dealer associates by showing that we are ready to meet and serve the customers in a safe environment as well as providing them peace of mind while being present at the dealerships. We also hope to encourage more people to get vaccinated, in addition to adhering to the SOPs at all times. Through this effort, it will not only protect themselves, but also to help the country to achieve its herd immunity as soon as possible,” Chujo added.
Honda emphasises that it will continue to ensure the sanitisation and disinfection of the premises are undertaken on a routine and frequent basis at all its dealerships.
Following the resumption of its sales activities, the company initiated the “Government Staff Program” to further enhance the 'Joy of Buying' experience, an exclusive programme for government employees and their spouses to own a Jazz or BR-V with additional benefits. From 1 September until 31 October 2021, they can enjoy special discounts worth up to RM1,000 on top of any ongoing monthly promotions.
Government employees are required to provide a copy of their employment letter and employee identity card for the verification process prior to registering their new car.
In conjunction with the Malaysia Day celebration, Honda Malaysia also introduced a September Special Benefits promotion that runs until 30 September 2021, offering rewards worth up to RM6,000.