That's a lot of Ducati bikes sold, 5% more compared to 2021
Ducati closed off the first quarter of 2022 with yet another sales record. From January until March this year, the premium Italian bike manufacturer successfully delivered 13,450 bikes to customers around the world, which marks a small yet significant 5% increase compared to the same period of 2021 (40% more compared to 2020, but that's a bit unfair because of COVID and stuff).
What's more important is that Ducati has regained its place in the main market, Italy, with 2,544 units delivered (an 8% increase). Germany was not too bad with a 9% increase, but countries like France, the United Kingdom, and Brazil all showed significant growth at 29%, 46%, and 21% respectively.
The most popular Ducati model in Q1 2022 is the Multistrada V4 with 2,456 motorcycles delivered, followed by Monster (1,868) and the Ducati Scrambler 800 family (1,557). No mention of the Panigale in the official press release, but we can safely assume that those numbers are in the green as well.
According to Francesco Milicia, VP of Global Sales and After Sales Ducati, "Ducati's order book at the end of the quarter is up by 83% over the same period of 2021, demonstrating the success that the recently presented range is already having with customers. The figures achieved by Ducati during the first three months of the year, while setting a new record, are the result of strong demand for a product that has to deal with extraordinary difficulty in the world of supplies, especially for all motorcycle components equipped with semiconductors. Delays in supply chains are unfortunately affecting our ability to deliver bikes on schedule, and we apologize to our passionate customers for this. We can guarantee that the company is making every effort to reduce this inconvenience."