The company is currently the custodian of Harley-Davidson, Royal Enfield, Aprilia, Vespa, and Piaggio brands in Malaysia
Triumph Motorcycles recently announced the appointment of a new business partner Didi Automotive as its new distribution partner for the Malaysian market, effective from 15th January 2023.
Triumph and Didi Automotive will work together to manage the importation, sale, and distribution of Triumph Motorcycles as well as the ongoing development of the Triumph Brand within the Malaysian market.
The two Triumph showroom facilities in Petaling Jaya and Penang Mainland will provide customers with after-sales services and customer care.
According to Triumph, Malaysia is an important market for the brand, as our country is currently one of the Top 5 Motorcycle Markets within the Asean region.
From launch, Didi Automotive will be offering Triumph’s complete range of motorcycles including the Modern Classic, Roadster and Tiger product families to Malaysian consumers; from the thrilling Trident 660 through to the magnificent, 2.5-litre displacement Rocket 3.
Within Triumph’s range of Premium Motorcycles, it is thr new 660 platform models like the Trident and thr Tiger Sport motorcycles are expected to be the most popular among Malaysian consumers.
In the near future, the smaller capacity Triumph models which are being developed in partnership with Bajaj Automotive will also be making their way to Malaysia.
“We are extremely pleased to be entering into partnership with Didi Automotive in Malaysia. This step will enable the Triumph brand to be even more accessible to motorcycle fans, and we look forward to welcoming more fans and customers in Malaysia to the Triumph brand”, said Rewi Hamid Bugo Chairman Didi Group, Malaysia.
“Didi Group is glad to be entrusted with the representation of Triumph in Malaysia and we will do our upmost to deliver the best ownership lifestyle experience for existing and new owners in accordance with the Triumph standard with a local touch."
"At Didi, we believe in creating mobility lifestyle solutions beyond just selling and servicing motorcycles. We look forward to connecting with you digitally and inviting you to the doors of our new refresh network soon.”