Cycle & Carriage's Mercedes facility in JB gets a complete makeover

By daryl, 23 April 2021

Here's one for our readers down south. The largest Mercedes-Benz Autohaus in the southern region has officially been launched, and it's one that customers of the three-pointed star might already be familiar with. The facility in question is Cycle & Carriage's Johor Bahru Autohaus which has been substantially upgraded to offer 'a luxurious retail experience that puts customer first'. 

With 142,000 square feet of built-up area over a 224,000 square-foot plot of land, Cycle & Carriage Johor Bahru is unrivalled in the region in terms of sheer size. The space has been optimised with a completely redesigned entrance that leads to a large open space in which customers can freely explore the cars and amenities on display, as well as other touchpoints supported by digital and multimedia tools put in place to enrich the retail experience. On top of the vastness of its interior, the Autohaus's other notable feature is its seating variety, be it in open, private or semi-private settings that come in handy for sales or service consultations. 

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For more than 26 years, Cycle & Carriage have brought the Mercedes-Benz brand and experience to the southern region through our Johor Bahru Autohaus. Today, we unveil the latest manifestation of the Mercedes-Benz’s definition of luxury and all its accoutrements

 

Wilfrid Foo, CEO of Cycle & Carriage

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The future of automotive retail represented here is a concept that weaves the key elements of our design philosophy – sensual purity and spaciousness; it is more than just architecture. It creates an experience that seamlessly blends simplicity and craftsmanship that are unique to the brand

 

Claus Weidner, president and CEO of Mercedes-Benz Malaysia

Showroom aside, Cycle & Carriage Johor Bahru Authohaus has 35 work bays in its service area in which up to 850 cars can be serviced in the span of a month. It is also home to the southern region's only accredited and authorised Mercedes-Benz Certified Body & Paint Centre. The company offers 'Drop & Go' and 'Door-to-Door' servicing for customers that demand better time efficiency, but it's probably worth driving your Merc here yourself to soak up the new facility and its features at least once. 

Cycle & Carriage's overhaul of its Johor Bahru dealership brings the number of upgraded Autohaus locations in its network up to three, with a fourth one scheduled by the end of the year.