BMW Malaysia launches subsidised child car seats initiative
In collaboration with Childline Foundation and Safe ‘n Sound, BMW Malaysia have launched a special subsidy programme as part of its BMW Safety 360° initiative. The move sees the firm aligning with the Malaysian Transport Ministry’s decision to enforce child car seat usage starting January 2020.
As a result, 150 units of infant carrier car seats, specifically the snskidz Ace model, will be made available at a subsidised price of RM100 each. The rear-facing infant carrier car seat, which retails at RM199, can be used from birth to 13kg and carries the ECE R44-04 certification.
“With only 30% of drivers using child car seats for their children, it became more imperative for us as automakers to press on for child safety,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.
“We are now bringing the subsidy programme online to make infant carrier car seats accessible to households with income less than RM3,000 a month,” added the exec in regards to the initiative.
Parents can register for the subsidised infant carrier car seat online at safensound.com.my/pages/child-car-seat-subsidy-programme from now until December 15, 2019. Parents eligible for the subsidy will be notified, after which a payment of RM100 must be made prior to the pick-up of the car seat.
