BMW i brand celebrates 10th anniversary

By sep, 22 February 2021

The BMW i brand celebrated its 10th anniversary yesterday and what a milestone it has achieved. What started way back in 2011 (doesn’t like way back, but it has been a decade indeed) has led to many exceptional vehicles, including the upcoming BMW iX which will be launched very soon (and go into production within the coming months).

Regarded as the ‘transformation of individual mobility’, the BMW i has developed its own holistic approach to sustainability in the future of car design, which also happens to include the D-ACES (Design, Autonomous, Connected, Electrified and Services/Shared), a link in the automotive ecosystem that’s very close to BMW.

The years have led to some fine examples of electric-powered forms of personal transportation, and the latest BMW iX is said to be the brand’s latest and most technologically advanced model yet. This flagship hero will include the latest aspects in terms of design, automated driving, connectivity, electric mobility, and digital services. The iX will make its official debut shortly after the world premiere of the BMW i4, a highly anticipated and sporty premium mid-size class model.

bmw i4 prototype
bmw i4 prototype

Both models will also feature the latest fifth-generation BMW eDrive technology, which promises far greater electric drive efficiency and long-range than ever thanks to their development in state-of-the-art battery cells. The iX will also feature generated electricity from 100% renewable resources as well as high proportions of recycled and secondary materials.

That and more will be included in BMW’s efforts for sustainable growth where they’re getting ready to offer up to 25 electrified offerings by 2023. You can expect to see fully-electric models in the BMW 7 Series, 5 Series, and X1 Series in the very near future. These and more will assist in BMW placing over seven million electric cars on the road by 2030. Hopefully, we’ll all be there to witness this in person.

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