BMW Group Malaysia takes lead in the premium automotive segment in Malaysia

By ramieza, 24 February 2022

BMW Group Malaysia takes lead in the premium automotive segment in Malaysia

BMW Group Malaysia has taken the leading position in the Premium Segment in Malaysia once again, having successfully delivered over 10,500 units of BMW, Mini and BMW Motorrad vehicles in 2021 – of which over 16% were electrified, bringing the total number of electrified BMW and MINI vehicles on Malaysian roads today to just over 21,600 units.

In the details, the BMW brand delivered over 8,400 vehicles to capture 47% market share of the segment while Mini delivered over 940 vehicles to solidify its place as the number three brand in the Malaysian premium segment. BMW Motorrad Malaysia, meanwhile, also ranked first place in the Malaysian market for high-powered motorcycles above 500cc in 2021 with over 1100 deliveries, a first-time achievement in the segment, recording a 20% market share with the highest amount of vehicle registrations within the segment last year. 

Hans de Visser, Managing Director of BMW Group Malaysia said, “Our achievements in 2021 are strongly attributed to the unwavering support of our loyal customers in Malaysia, our dedicated network of dealers as well as our employees who produced nothing short of exceptional work and achievement, despite the economic and social challenges posed to many industries especially our due to the pandemic last year. I would like to take a moment to say thank you and congratulations for this Amazing Achievement!”

He added, “Leveraging on the lessons learned as an organisation from the first pandemic year, we navigated the second year with strategies in place to tackle economic slowdowns in the industry, and we successfully introduced 37 model variants across the BMW, MINI and BMW Motorrad portfolio despite repeated lockdowns. 2021 was also the year of our electrification-offensive, for us as well as the BMW Group worldwide, and with the amazing response we have received in Malaysia for the all-new BMW i models, we are confident that the Electric Future we envision for Malaysia will soon become reality. We are ready for it and so is Malaysia as we now steer and drive into 2022 fully electrified.” 

Globally, the BMW Group recorded a solid 8.4% growth last year, with a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles delivered to customers worldwide. BMW deliveries reached a new all-time high of 2,213,795 units (+9.1%) last year, with the brand leading the global premium segment. The BMW Group also more than doubled deliveries of fully-electric vehicles in 2021 to 103,855 units, up 133.2% - which heralds a new era of mobility that is electrifying almost every segment of the automotive industry worldwide.