COVID-19 was (and still is) a wreck for a lot of folks not just here in Malaysia, but around the globe. Despite the setbacks, BMW Group Malaysia was able to managed brilliantly after successfully delivering a total of 11,016 vehicles in 2020 across all the brands under its wings, which are BMW, MINI, and BMW Motorrad.
This translates to them being the top performer in the country’s premium automotive segment sitting comfortably at 52%. What’s even more amazing is the fact that 87% of its total deliverables in 2020 were locally-assembled. That’s definitely something to be proud of considering all the constraints presented throughout the lockdowns imposed by the Government to stop COVID-19.
Another noteworthy point is that 25 different models across the three brands were unveiled last year where four of them were fully-electrified. Over 2,200 emission-free vehicles were successfully delivered to owners nationwide where most of them were models from the BMW 5 Series and 7 Series line-up.
According to Harald Hoelzl, Managing Director of BMW Group Malaysia, “This success could not have been achieved without the support of our esteemed customers, our dealer network nationwide and the Malaysian government who supported the automotive industry with the Sales Tax Exemptions. To them, we extend our utmost gratitude. While our performance last year is also contributed by our operational strength and the ability to perform in a challenging environment as a team, our achievement was especially bolstered by the fervent loyalty of our customers.”
Out of the 11,016 units delivered, 8,903 of them were new owners for the BMW brand. This translates to over 47% in the overall premium segment here in Malaysia, led by the strong sales of the BMW 3 Series, BMW 5 Series, and BMW X series. 80 of those owners were of the BMW M models, which is a major achievement in itself despite COVID-19.
The rest of the figures were contributed by MINI Malaysia with 987 deliveries and BMW Motorrad Malaysia with 1,126 new units registered in 2020. The MINI Cooper S Countryman led the charge last year with over 47% of the brand’s total deliveries, whereas BMW Motorrad saw a growth in the Adventure segment with 670 new owners (300 of them were the range-topping R 1250 GS Adventure).
“We remain hopeful in the recovery of the automotive landscape in Malaysia in the year 2021. As with the year 2020, BMW Group Malaysia will also continue to delight our customers and fans, ensuring the complete Premium Ownership Experience especially in the New Normal is kept to the best standards. We are ever so grateful to all our customers, employees and dealer representatives who have stood by us through the tough times and we welcome 2021 with our network of passionately-driven people.” added Hoelzl.