Best Global Brands 2022 survey: Mercedes-Benz increases brand value by 10%
MercedesBenz has raised the value of its iconic namesake brand by 10% in the past year, Interbrand’s “Best Global Brands 2022” survey shows.
This underscores the company successful transition towards an electric and software-driven future. Mercedes Benz initiated the realignment of the brand in 2021 with the spin- off of Daimler Truck and the strategy update. The goal is to focus even more on the luxury segment and consistently utilise growth and profitability opportunities. MercedesBenz aims to build the world’s most desirable cars and to take the leading position in electric drive and vehicle software.
In order to achieve a structurally higher brand positioning, the model portfolio will be realigned, as the company announced in May 2022. The strategic decision to become fully electric in every segment by 2030 – wherever market conditions allow – and the ambition to become CO 2 -neutral by 2039 further strengthens the connection between luxury and sustainability.
“MercedesBenz’ sustained ranking in eighth place as well as the double-digit increase in brand value to more than 56 billion US dollars provide affirmation of our strategic course. That is to define the sustainable luxury of the future, to put our customers even more at the centre of everything we do and to make every point of contact with our brand a unique experience. It makes me proud that the work of our entire team for our brand is paying off and is reflected in this great result”, says Bettina Fetzer, Vice President Communications and Marketing at MercedesBenz AG.