Auto Bavaria has renovated their MINI showroom located on the third floor of Auto Bavaria Kuala Lumpur along Jalan Tun Razak. Naturally, the company organised a launch event to celebrate the occasion which was attended by customers and top executives from BMW Group Malaysia.
Speaking at the official opening ceremony, Harald Hoelzl, managing director, BMW Group Malaysia said, “As a fast growing premium automotive brand in Malaysia, MINI has been growing from strength to strength, charting strong double digit growth year on year for over a decade now. The brand contributes over 1000 vehicles to the portfolio of the BMW Group in the country and key to this effort are our premium partners such as Auto Bavaria who play an important role as our key touch point to our customers here.”
The new facility is more than just a showroom too, according to Jeffry Gan, managing director of Auto Bavaria as it can also enhance the buying experience for customers that the MINI brand tend to attract.
He added, “Since its opening in 2012, MINI Kuala Lumpur has steadily strengthened its position to be one of the key MINI dealerships in Malaysia. It is both a great achievement and honour to be recognised regionally through “MINI Top Dealership Award” under the MINI Excellence Club 2017. This award is a proof of our passion for excellence and promise to exceed customer expectations in both sales and aftersales; while still keeping in line with the heritage and essence of the MINI brand.”
The new showroom spreads across an area of 2248.5 sq. ft. which can accommodate five display vehicles, a lounge area for customers, as well as an area for the MINI lifestyle collection and MINI accessories.
The opening ceremony also showcased the RM358,888 MINI John Cooper Works Countryman.