2020 has not been kind to local events, let alone trade conferences of a global scale. That said, certain mainstays in this space have beaten the odds posed by the Covid-19 pandemic and the unprecedented challenges brought on by it along the way.
Automechanika Shanghai 2020 is one such international trade show that will take place in the National Exhibition and Convention Center in Shanghai, China next week. If it doesn't sound as familiar to you as, say, the Frankfurt Motor Show, that's because Automechanika Shanghai is a conference of industry innovators and suppliers that work behind the scenes of the glamorous end products that eventually make the headlines.
From 2 to 5 December 2020, over 5,000 exhibitors will display their latest products and services across a 300,000 square-meter convention space in Shanghai, all eager to have a hand in the development of future cars and automotive products. Naturally, physical attendance isn't expected to break the charts given the current climate and international restrictions, which is where AMS Live comes into play.
By creating a digitally hybrid event, AMS Live is a lifeline for overseas visitors who cannot physically attend the show. Exhibitors at the exhibition ground can still take advantage of in-person interactions, as well as engage with global stakeholders online, whether it be for business exchange, marketing, trade or education. After all, it is the synergy of auto players that allows businesses, as well as the fair itself to thrive
- Fiona Chiew, Deputy GM of Messe Frankfurt (HK) Ltd
AMS Live essentially opens up the convention floor to visitors from all over the world digitally. Networking opportunities are created using live chats and video calls while buyers are matched to potential suppliers more effectively, minus the crowd, by keying their queries into the platform. Key conferences, interactive presentations and interviews will also be hosted digitally to the benefit of interested parties who are not able to attend Automechanika Shanghai 2020 physically.
In addition to making the convention's main events accessible online, AMS Live allows users to re-watch conferences on demand, record noteworthy exhibits for future reference and utilise a personal online calendar to schedule appointments.
Automechanika Shanghai is coining the term 'hybrid event' to describe its physical-meets-digital approach to an international trade show using AMS Live. The goal of doing so is to keep every player from every corner of the world's automotive ecosystem united as the market continues its recovery.
To find out more about AMS Live, visit www.ams-live.com.