Luxury accessory brand Montblanc has opened a new flagship boutique in Malaysia. Located in Pavilion Kuala Lumpur, the 120-square-metre retail space incorporates three design themes that define the brand, namely cursive handwriting, the Montblanc logo and its passion for craftsmanship. These elements were fused into the space by renowned French interior designer Noè Duchaufour-Lawrance. 

The new flagship outlet features an ink bar which allows customers to sample Montblanc's writing instruments in eight different nib sizes and 13 shades of Montblanc ink with the help of product experts. There is also a Montblanc Minerva Watchmaking Timeline along with a display of the brand's Swiss timepieces, on top of modern smart watches that are showcased alongside the Maison's latest Augmented Paper editions at the New Technology Centre situated in the back of the boutique. 

Also new are the Leather Atelier section and a Collector's Lounge. The former focuses on the touch-and-feel experience of Montblanc's leather goods, with embossing services also made available here to customers. Meanwhile, the Collector's Lounge is a a more private setting in which collectors can view limited editions and consult brand experts in more extensive customisation, from bespoke nibs to Creation Privèe personalisation. 

The Montblanc Pavilion Boutique is re-located at Lot 3.40 and 3.41, on the third floor of Pavilion Kuala Lumpur in Bukit Bintang.