Naza Italia organised a special Ferrari private viewing event, and it was very, very interesting
Naza Italia, Ferrari's official distributor here in Malaysia, recently organised a private viewing event at their grand Petaling Jaya showroom last weekend. Invited guests and customers were given a glimpse of the Ferrari universe as well as the full range of models and services through some clever integration of augmented reality (AR) gear.
Attendees were presented with tablets and AR gear to further immerse themselves in what Naza Italia (and Ferrari as a whole) has to offer, including the full exploration of some of their latest models here in Malaysia, the Portofino M, Roma, and the very lovely SF90 Spider. Ferrari Malaysia also included a 'journey presenter' to further complement the showroom tour together with the informative audio guide via scanning several QR codes around the showroom floors.
We were also got a close-up view of the Ferrari 488 Challenge Evo race car, a piece of racing engineering filled with Ferrari's racing DNA in terms of innovation, technology, and of course, performance. It's not every day you would get to see one up close, and the private viewing session certainly didn't disappoint.
We were also shown the Atelier where Ferrari customers can essentially spec out their future supercars by browsing through the seemingly endless selection of materials, colours, seats, steering wheels, and brakes, in order to find the perfect configuration for their new model. Quite a custom program, this Atelier.
Guests were also given the 360 Factory Experience, a virtual tour of the Maranello factory with many of its special features such as Corse Clienti, Passione Ferrari, Esperienza Ferrari, and Calvacade events, and many more. These are just some of the things that are readily available for those who wish to join the Ferrari family.
There's also the option to own a pre-owned Ferrari under the Ferrari Approved program while you wait for your brand-new unit to arrive. These cars have gone through an extensive 190-point check in order to be available under this program plus other impressive services in their aftersales arsenal such as Genuine Maintenance, MainPower, Ferrari Premium, and Officina Classiche for classic models.
In other words, it was one very impressive way to immerse yourself in the world of Ferrari in a short period of time that will surely leave a lasting impression (hopefully long enough for you to make the decision on which Ferrari model to purchase in the near future).