Volkswagen Passenger Cars Malaysia (VPCM) launches ‘Volkswagen Marketplace’, and as the name suggests is a venue where customers can reserve a Volkswagen car and enjoy exclusive deals. The only difference is that it is an e-platform and everything is online.
It’s a first-in-Malaysia where, to start with, you can get an online-exclusive deal for the Passat 1.8TSI Trendline Cyber for just RM135,888 (with 5-year free maintenance and 1 year free insurance). Limited to just 20 units though.
To make a booking, customers just need to follow a few simple steps to select their model, preferred dealer and submit in their details. A reservation will need to be accompanied by a credit card payment of RM1,500 (reservation fee), this amount will be deducted from the total price of the selected car. A Volkswagen sales representative will be in touch with the new owner to finalise the purchase until the car is fully registered and ready for collection.
According to Erik Winter, MD of VPCM, the marketplace concept has been considered for quite a while, with the recent success of VPCM with Lazada further strengthening its case. “The rise of e-commerce has changed the way people shop, and selling 12 Beetles on Lazada in just 20 minutes confirmed our belief that Malaysians are ready and receptive to buying cars online. This as an important development for the brand and we are very excited to be able to bring Volkswagen Marketplace to Malaysia.