2018 is the fifth consecutive record year for Mercedes-Benz Malaysia (MBM) with 13,079 vehicles sold, translating into a 9 per cent overall growth. Capturing a 2.4 per cent market share (as of Nov 2018), the achievement cements Mercedes-Benz as the undisputed luxury lifestyle brand in Malaysia and the global arena.

In 2018, MBM’s performance was spearheaded by the locally produced limousines, which recorded 7,910 units sold. Following closely were the Mercedes-Benz SUVs with 2,613 units sold, particularly by the locally produced Mercedes-Benz GLC 200 and GLC 250. The German marque expects continued positive demand for this segment. The Mercedes-Benz compact cars recorded a total of 1,875 units sold, while the Mercedes-Benz Dream Cars, recorded a total of 662 units sold, a per cent growth for the three-pointed star’s brand shapers.

The company had 20 vehicle launches throughout 2018, but who’s counting? The list of new introductions included the locally-assembled Mercedes-AMG C 43 and GLC 43, Mercedes-AMG E 53 Sedan and Mercedes-AMG E 53 Coupé, its New Dream Cars Collection, the New Mercedes-Benz S-Class Family, and the all-new Mercedes-Benz A-Class and new generation C-Class.

Additionally, MBM showcased the brand’s innovative edge with the EQ Concept premiere in Kuala Lumpur – a first in Southeast Asia. The milestone has positioned Mercedes-Benz as a reinventor of the automotive industry with the EQ brand, pioneering the direction and setting the stage for future mobility.

Other accomplishments included the Mercedes-Benz Fashion Week, Urban Hunting x ULTRA Singapore 2018, the Mercedes Trophy, introduction of the AMG Owners Club Malaysia (AOCM), and the Mercedes-Benz Certified pre-owned vehicle programme, or what was previously known as Proven Exclusivity.

At the global level, Mercedes-Benz announced sales of approximately 2.3 million cars for last year, an increase of 0.9 per cent and making it the most successful in the company’s history.