Tesla doesn’t really do press releases. When your company CEO is an international social media personality with 22 million Twitter followers, it’s much easier to get the word out with a few Elon-tweets. Here we go again.
Today, the Tesla founder and interplanetary firework enthusiast has started crowdsourcing ideas for a new Tesla pick-up truck, to join the ranks of the Model S, Model X, Model 3 and the mooted upcoming Model Y EVs.
Yep, rather than telling buyers what a Tesla commercial vehicle would have, as per a traditional concept car, Musk instead asked everyone what they would like:
“What would you love to see in a Tesla pickup truck? I have a few things in mind, but what do you think are small, but important nuances & what would be seriously next level?”
A mere 16 hours since that line was cast, Elon’s had 22,000 replies and counting. However, he was quick to clarify that:
“The Tesla Truck will have dual motor all-wheel drive [with] crazy torque [and] a suspension that dynamically adjusts for load. Those will be standard.” He then clarified to repliers that the suspension would also be manually adjustable, so the truck can raise and lower itself when stationary to make unloading easier.
This isn’t the first we’ve heard of a giant Tesla pick-up. When Musk revealed the Tesla Semi tractor unit back in 2017, he also announced: “We created a pickup truck version of the Tesla Semi. It’s a pickup truck that can carry a pickup truck.” The sketch above was what he had in mind. Anyway, back to Twitter…
Musk went on to the confirm the truck will have a six-seater cabin, and that, thanks to ‘more space for batteries’ than a conventional car, he would aim for a ‘400-500 mile [range]’.
And speaking of power, Musk is also thinking of using the truck as a mobile power station ‘on-site’. He mused: “[The] pickup truck will have power outlets allowing use of heavy duty 240V, high power tools in field all day. No generator needed.”
Beyond that, there’s very little concrete data on what we can expect from a Tesla truck – like whether it’ll rival the massive Ford F-150 and Chevrolet Silverado or aim for the likes of the Nissan Navara and Mercedes X-Class. And of course, there’s no date for production yet, because Tesla’s still working on bringing Model 3 production up to speed. And then making the Model Y. And the new 250mph Roadster. And the Tesla Semi lorry unit…
That hasn’t stopped thousands of enthusiasts replies to Twitter’s favourite laterally thinking billionaire industrialist, mind. And as the pick-up market continues to swell worldwide – without making great strides environmentally, compared to the rest of the car industry – a Tesla offering fully electric drive and people-pleasing unique features could be a canny tactic from the Californian start-up.
