Chevron Malaysia, marketer of the Caltex brand in Malaysia has appointed Dato’ Hans Isaac as its celebrity partner for 2019. As a result, the well-known actor/director/host will work closely with Caltex in its fuel marketing initiatives for next year.
The company cites Hans Isaac’s recent appearance in the third season of automotive reality series Celebrity Car Wars as a major reason of the partnership. Hans represented Malaysia and won the overall challenge, going against five other celebrities from across the region to test contestants’ skills, endurance, and smarts against each other.
“Here at Caltex, we are built on the foundation of three pillars: people, partnership and performance. People means the people that we serve, our beloved consumers. Partnership, indicating the people we choose to partner with to deliver the ultimate performance, our third pillar. And we believe Dato’ Hans Isaac embodies these three pillars perfectly,” said Shahid Ahmed, Chevron Malaysia country chairman.
“This is a new chapter for Caltex, and with Dato’ Hans Isaac on board, we are certain fans can look forward to an exciting 2019.”
Hans Isaac is equally excited too, “I’m a big fan of automotive and have always been impressed with Caltex for taking one step further and its efforts to be the best in supporting its consumers to have a smooth, safe journey. I’m excited for this and can’t wait to be part of the concrete, high-performing ecosystem that strives for excellence.”
