Proton Edar has started public preview sessions of the upcoming X70 last week in Petaling Jaya, marking the new model’s first public appearance after months of anticipation. Attendees of the preview included customers, C-level executives from prominent companies, and potential buyers who were all invited to check out the interior and exterior of the vehicle.
“The Proton X70 scales new heights for the Company with its modern and sophisticated design so we are organising previews to allow customers to get a closer look to understand the level of engineering and feel the premium materials we have used in this SUV. It goes without saying PROTON is very excited about our new model and we hope, after the preview, customers will feel the same way too,” said Abdul Rashid Musa, chief executive officer of Proton Edar.
Rashid mentioned that customer response had been overwhelming since booking was opened on 8 September, but stopped short of giving out a number.
The preview also gave the opportunity for Proton to finally get a larger pool of opinion for the X70. “I think the car is simply amazing and impressive, from the whole design development as a Malaysian car and also a car that will represent Malaysia to the world, I think it’s really great. Great looking inside out and the features are impressive too,” said Darren Ho, general manager of Hong Leong Bank Berhad.
Another attendee, Marizan Nor Basiran who is chief technical officer of WZ Satu Berhad, said, “The best Proton that I have seen. Well done to the Proton team. I think this is the best car that Proton has ever produced so far with the best design so it is going to be a hit in the market.”
“Outstanding! To be honest, I have never been a big fan of Proton but after this preview, the X70 is really an eye opener; the design, the safety and other features are really impressive,” said engineer, Shaun Lin Jern Ming. Adding to this statement, Shaun estimated the price range to be around RM140,000 – RM170,000 though he hoped it would be lower than that.
The public preview will continue until 4 November 2018 that spans seven cities namely in Penang, Johor Bahru, Kuching, Kuantan, Ipoh, and Kota Kinabalu. Proton hopes to get up to 6,000 potential buyers from the preview sessions alone, a number they describe as a ‘small portion’ of their target. Those interested to attend the private preview sessions should speak to the sales team in a Proton showroom and inquire.
