In 2015 we had the Novo and the Sportspace, then the Stinger, and now this, an unnamed shooting brake concept set for the Frankfurt Motor Show. Yep, Kia’s new-found penchant for producing striking four-door concept cars continues at a rate.

We’re told this rather pretty concept hints at styling directions for the next generation of cee’d. And they are good hints; the minimalist rear end gets but a single lighting bar running left to right, whilst the sides, with their enclosed door handles, crease and front arch vent appear to have taken inspiration from Bertone’s 2013 Aston Rapide fastback concept. Not a bad thing to use as an influence.

However, perhaps the most obvious feature is the almost never-ending window line. Starting at the A-pillar, it stretches back all the way to the rear and finishes by turning back on itself and morphing into a fin-shaped C-pillar. It follows the line of what Kia refers to as “extended hot hatch styling”, and reading between the lines of the scant information available at this stage, the concept looks as though it will be big on tech and driving aids. We’re told it’s been “reworked and reimagined for the next generation of driver”. A shift in priorities for Kia may also be indicated, with only “a dash of real-world versatility” promised.

Technical details are non-existent so far, but expect a similar range of engines to that currently used across the Kia range. Even so, here’s hoping that the Koreans commit to this brave new direction and give us a stunning car we can actually drive, not just ogle at in photos.