MBM launches EQ: Mercedes-Benz Malaysia’s brand for electric mobility

EQ brand will take the company forward in the future of mobility with emphasis and innovation in connectivity, autonomous drive, and shared services

Mercedes EQ 1

During the same Q1 2018 sales announcement event, Mercedes-Benz Malaysia (MBM) launched the new brand for electric mobility – EQ. In practice, it’s another addition to the current brandings under Mercedes which include AMG to represent their high-performance models, and Maybach for the super exclusivity.

As such, the current C 350 e and E 350 e models will be redesignated as EQ Power products. You may already know that the EQ brand is used solely for pure electric vehicles as previewed by the Generation EQ concept car from the 2016 Paris Motor Show.

“By launching the EQ brand led by our technology leaders and range-topping EQ Power C 350 e and E 350 e plug-in hybrid automobiles, we are able to create something highly emotional. The thrill of immediate acceleration with the sustainability of efficient energy consumption,” said MBM VP of sales & marketing, Mark Raine.

Mercedes EQ 3

“To us, electric mobility is more than an alternative drivetrain. The EQ brand is our technology calling card for customer-focussed electric mobility,” he adds.

The new EQ products will also be available through the new EQ Agility Care package that gives customers scheduled vehicle maintenance and servicing together with an EQ Power charging box for an ownership tenure of over three to five years.

Mercedes EQ 6

MBM also opened the new Mercedes-branded charging station at Pavilion KL. This is in addition to the ones located at Bangsar Shopping Centre, Sunway Pyramid, and Desa Park City, with more being planned.

Author: TopGear
TopGear is the world’s best-selling motoring magazine. The Malaysian edition holds similar status, as acknowledged by the industry.