Top Gear’s top nine: legendary sales flops

By topgear, 11 September 2018
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Vauxhall Adam Rocks

Last month, Vauxhall announced it was taking the Adam Rocks off sale after three years. It turned out no one wanted a ‘premium’ Vauxhall supermini with extra ride height and wannabe rufty-tuftyness. Just as we thought when it was launched.

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Mercedes R-Class

Merc was ahead of the SUV boom curve, with its M-Class in 1997. Drunk with success, it tried flogging this hideous six-seat MPV in 2006, and predictably killed it off in 2013 everywhere bar China. Not even the V8 AMG could redeem it.

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Lotus Europa

In 2006 Lotus resurrected a classic name and fixed it to an Elise dressed up on a bigger, uglier body. Carpets and extra leather were dotted about the cabin. Would you believe it? The £33k oddity was dropped after four years and minimal sales…

Renault Vel Satis
Renault Vel Satis

Big French cars have been a sales black hole since the Eighties. “But maybe,” thought Renault, “dressing up an exec barge as a bizarre-looking hatch will fool everyone!” It didn’t. The car lasted three years in the UK, with sales just topping 1,000.

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Vauxhall Meriva VXR

Pre-pointless crossovers, Vauxhall liked to VXR everything in sight, from the Zafira MPV to the office lunch trolley. It plopped a 178bhp turbo engine in the Meriva OAP-mobile, and was rewarded with 272 sales in four years. Who’d have guessed?

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Chevrolet SSR

As sales bombs go, the Chevy SSR takes some beating. A pickup truck with RWD, no off-roading ability, a thirsty V6 and a folding hard-top roof, it failed so hard there were factory layoffs. Chevy admitted defeat in 2006, just 9,000 sales up.

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Aston Martin Virage

Aston knew this was a DB9 with Rapide lights. So did we. But the company thought that this sub-DBS, super-DB9 niche-filler was a genius range sweet spot. Eighteen months later, Aston quietly canned it. Hate to say we told you so…

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MG XPower SV

Beleaguered MG’s hodgepodge of an outdated Italian chassis and asthmatic 4.6-litre Mustang V8 barely stood a chance against the might of Porsche and BMW. Only 82 were ever made. MG went bust. Not exactly money well spent.

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Renault Avantime

“Learn our lesson?” said Renault. “That’s just what they’d expect us to do.” So we got the mad Avantime coupe-MPV thing, which lasted three years, and found 8,557 folks to buy it in that time. A future classic – if it doesn’t break down.