Authorised BMW Motorrad dealer Auto Bavaria, in partnership with Tissot Malaysia, successfully held its Ride To Live 2018 (#RideToLive2018) convoy ride event last weekend. The picturesque retreat of Caravan Serai in Bentong, Pahang served as the destination for the 177 bikes and over 200 participants that took part.
Held on Saturday, 27 Oct 2018, the ride was open exclusively to invited BMW Motorrad owners. This corporate social responsibility (CSR) bid from both Auto Bavaria and Tissot Malaysia centred itself on raising riding safety further amongst participants.
This was also the second Ride To Live event ever organised by Auto Bavaria after its inaugural run to Ulu Kinta, Perak back in 2015. Coordinating the ride alongside the firm were personnel from the Skills On Wheels driving and riding academy.
Flagged off from Auto Bavaria’s flagship dealership in Glenmarie, Shah Alam, #RideToLive2018 featured a rich variety of BMW Motorrad models taking part – past and current models included. Equally varied were their respective owners, all hailing from all corners of the Peninsular and professional backgrounds.
Just like the previous edition, organisers once again sought assistance from the Royal Malaysian Police (PDRM). A total of 30 men and women – both officers and instructors – from the Kuala Lumpur traffic district’s motorcade division were deployed, serving as outriders and traffic marshals for the ride. Their presence also led to a series of special exercises and activities that highlighted both riding safety and proper convoy etiquettes.
Present here too was renowned GS Trophy competitor turned marshal and certified BMW Motorrad instructor Faizal Sukree. His presence led to a special safety briefing and live riding demonstration held in Caravan Serai featuring the renowned BMW Motorrad brand ambassador astride a BMW R1200 GS.
Besides celebrating their debut as an official event partner here, Tissot Malaysia also seized the opportunity and created some buzz amongst participants ahead of the 2018 Shell Malaysia Motorcycle Grand Prix weekend with its special pop-up boutique, featuring a rich selection of its current products.
Exclusive offers and discounts aside, a special lucky draw was also held exclusively for customers. Standing as the grand prize here was a special edition MotoGP-inspired Tissot timepiece, and it was presented to a lucky winner by Tissot Malaysia’s vice president Ms Kim Lim.
Speaking at the event, Mr. Jeffrey Gan, Managing Director, Auto Bavaria said, ‘We are honoured to have this partnership with PDRM for Ride to Live 2018 as this event expresses the importance of safety riding to us at Auto Bavaria.”
Gan also noted that with over 177 bikers from Klang Valley and Penang which included police officers and BMW Motorrad fans, the convoy was one of the largest programs Auto Bavaria Motorrad has organised. "On top of that, we are delighted to have Tissot on board with us and we look forward to forge a long-term partnership with Tissot. This is the first to many more collaborations in the near future," said Gan after the event concluded.
“We are grateful to be part of Ride to Live 2018 together with PDRM and Auto Bavaria to emphasise on safe riding. Speed is measured by time but speed is nothing without safety. We hope to continue this effort next year to raise awareness on the importance of safety, to enhance riding techniques and to encourage more female riders," adds Kim Lim, Vice President, Tissot Malaysia.
With its number of participants surpassing initial expectations, #RideToLive2018 concluded on strongly positive notes. Besides serving as yet another platform to connect Auto Bavaria and Tissot Malaysia with its customers, the event also successfully imparted greater riding safety knowledge and awareness to all who took part.
For most, the new experience of taking part in a well executed and safely organised police-led convoy was a huge bonus as well. Following this edition’s success, it’s safe to say many avid BMW Motorrad owners will be looking forward to the next edition of Ride To Live by Auto Bavaria.
Photo Credit: Auto Bavaria BMW Motorrad / Skills On Wheels